Monday, February 16, 2009

Got Scripting? You Can’t Leave Patient Communication to Chance!

It may seem simple. Just a script… take it or leave it. Well, believe it or not, scripting is absolutely essential and vital to building your practice. If you aren’t using scripts today… you’re setting yourself up for continued decline in all areas of your practice. Here’s what I mean…

Just recently, I was having lunch with a dentist who just started using scripts after five years in practice. At first, it was a bit of a challenge to getting his staff to master the talking points. A small price to pay considering the outcome. Once his team practiced and learned the scripting… everything changed. He saw patients return after months of no shows. More patients said “yes” to treatments, while others were more willing to pay for treatments they thought they couldn’t afford before.

Scheduling improved. Patient satisfaction improved. All from something that seemed so arbitrary. Well, believe me, scripting is anything but arbitrary and will significantly boost your production levels if implemented properly.